Improve user and customer retention with these 9 quick wins
Give your retention rates a boost with a few quick wins. Here are 9 ways to improve user retention and reduce churn with in-app messaging. Your retention rate is a…
Give your retention rates a boost with a few quick wins. Here are 9 ways to improve user retention and reduce churn with in-app messaging. Your retention rate is a…
These are the 16 best SaaS marketing strategies for 2020. In fact, during the last 5 years, I’ve tried and tested hundreds of different marketing tactics. These showed me the…
Net Promoter Score (NPS) is a powerful tool for product and marketing teams. Leveraging NPS helps you (A) get closer to customers, (B) benchmark your business against the competition…
Google SERP features are pieces of information that aren’t part of the traditional organic results. Some of the common SERP features include: AdWords – Ads that appear at the top or…
Feature Work The type of work that most product managers think about is feature work. Once a product reaches initial product-market fit, feature work creates and captures value by extending…
For three years, our Boosta team increased the total traffic for three SaaS products to 520k unique visitors per month. 90% of visitors come to us from organic Google search. In this…
What is your team’s reason for being? Do they even know? When asked, most teams will say their reason for being is to build a feature or a product. To…
Overview The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in…
The single most important SaaS metric is retention, because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed,…
Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don’t understand their pricing. Companies pour blood, sweat, and tears…