B2B SaaS Marketing Guide – 2020
When I joined Lattice as the first marketing hire, I wasn’t really qualified for the job. I had never worked in startups, B2B marketing or SaaS. I didn’t know what…
When I joined Lattice as the first marketing hire, I wasn’t really qualified for the job. I had never worked in startups, B2B marketing or SaaS. I didn’t know what…
The single most important SaaS metric is retention, because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed,…