It is important that the website fulfills our main purpose, which is to capture as many MQLs as possible and convert them into customers. The first stage consists of implementing the right tools that we will need in order to analyze the current business and create a baseline. This stage will give us all the information needed in order to pinpoint where the loopholes are in every stage of the funnel and where we lose customers/traffic.
After understanding how customers are behaving (and this is not only analytics), we will undertake a list of experiments to correct each loophole and minimize any frictions that may occur on the funnel. We are also going to implement several hooks that will make sure we achieve our goal of customer acquisition via referrals. In addition to that, we will work on the way the content is presented on each page, to make sure that it is understandable and easy to consume.
Increasing traffic to a website is a tough job. Optimizing the ways on how to attract Internet users to your website is tricky, but it’s necessary when the top driver of traffic on any web site is through search. A website needs to be search engine optimized while providing rich, informative content that your business’ ideal demographic will find useful.
There are several crucial stages in the SEO process and they all tie back to making sure they work with your business, your objectives and your staff. To start, it involves considering how search engines work, what your customers are searching for and how they’re interacting with the site. The aim with SEO is to boost your website’s relevance and place it in a top rank in the search engines.This is done with on-page factors, like content, technical aspects, and user experience improvements coupled with off page factors like backlinks and social signals.
Nowadays, analytics became a synonym to Google Analytics but the reality is a lot beyond that. Advanced analytics is everything from measuring pageviews or users, to attributing traffic coming to your site, measuring visitor’s journey and experience, monitoring them while converting into something valuable for your business. To achieve those results, we have to use multiple different tools.
Numbers are the easier way to lie, so the challenge is to analyze those numbers and define those that will actually assist your company to grow. The basic of advanced analytics is the monitoring of how the user interacts with your product. To monitor growth, we track a conversion on a website, a completed sale on an e-commerce site or a completed lead generation form. But those are the result. We also monitor smaller engagements such as a newsletter sign up or a user watching a product video. All that require a growth hacker with data analysis capabilities.
Creating automated email flows will allow us to be more efficient in our digital marketing actions and build the ground for a continuous and segment-based communication, converting as many users as possible to clients. Marketers need to get their messages to stand out in a crowded inbox. We give you the power to extend your marketing beyond the inbox.
Email marketing includes personalized email flows for increasing returning customers, ask for feedback, promote deals and freebies. As part of our Growth Hacking Series, we use tools for list building & drip campaigns in order to qualify leads and boost online traffic and sales. Our informed approach to email marketing, helps our clients produce smart and effective email campaigns. We establish strategy, execution, email templates, and automation programs so our clients have a successful campaign today and the tools to reproduce it.
Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful. With Inbound Marketing, potential customers find you through channels like blogs, search engines, and social media. By implementing an Inbound Marketing process, you can leverage the incoming traffic and efficiently guide your potential customers from prospects to all the way down to customers.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business. Inbound marketing is widely viewed as an effective means of brand promotion. Inbound marketing is now downright essential that we can help you plan and direct you on the correct implementations.
By reaching out to audiences, a company can end up converting new customers and increasing brand awareness. Outreach is more associated with outbound marketing than inbound marketing because outreach focuses on approaching leads and convincing them to perform an action, whereas inbound marketing attracts leads to you.
Outreaching is not about building links or acquiring clicks. It’s about building relationships thus as for every relationship you need to know what you are doing for an optimized conversion. Preparation is king. Velocity is important while executing, But while preparing, you need to take your time and have a lot of steps back to reconsider what’s the best approach. Remember, outreaching may go massively but you have only one chance with each individual, Don’t waste it.
Social Media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. It allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.
To validate social media growth, you need to create a strategy, plan your content and understand your audience. As new networks emerge, you may want to test them and evaluate their fit for your brand/company so you can add them to your plan. As you achieve your goals, you will need to set new targets. Unexpected challenges will arise that you need to address. As your audience starts responding to your messages, you need to measure that engagement, keep what works and get rid of the rest.
Social Media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. It allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.
To validate social media growth, you need to create a strategy, plan your content and understand your audience. As new networks emerge, you may want to test them and evaluate their fit for your brand/company so you can add them to your plan. As you achieve your goals, you will need to set new targets. Unexpected challenges will arise that you need to address. As your audience starts responding to your messages, you need to measure that engagement, keep what works and get rid of the rest.