/01↗
Product Strategy
From north-star to roadmap. I sit with founders to define what to build, what to kill, and what to ship next — opinions sharpened by 15 years in the room.
Est. 2010 · Thessaloniki / Remote
Products
that refuse
to be ignored.
I am Basilis Kanonidis — a product manager, growth operator and the person behind creativeG. For fifteen years I have been the one founders call when a product needs to ship, convert, and quietly start compounding.
B. KanonidisN 37.98° / E 23.72°
15+
Years operating
120+
Products shipped
8
Verticals served
€40M+
Revenue influenced
※ Manifesto
Product is about people, results and solving problems.
For years I hid behind the word agency. The truth is simpler. creativeG was always one operator with strong opinions, a long memory and a stubborn belief that products should earn attention, not buy it.
Invest.
Having amazing products and services is great, but you can’t count on the “if you build it, they will come” approach. It’s important to bring your message to the masses in engaging ways. From finding your position to planning your marketing strategy, I make sure you get the best exposure for the right investment.
Build.
Typography, right placement of elements, design and colors that create powerful brands and tell a story, evoke a feeling and show personality. I use this knowledge to convey your message, shape your image and serve your goals. No matter what the project is, I make sure a good design process is in place that helps increase conversions.
Measure.
Analytics, SaaS metrics, ecommerce conversion, sales and funnels. Every aspect of a successful business is based on “knowing your numbers”. I help you understand and evaluate your growth, while planning the next steps of your business. A digital presence is not only about good design, it is about a brand that sells.
※Active Quest
I believe in coming up with original ideas and turning them into digital products that are both innovative and measurable.
Taking on thought-provoking projects that challenge me creatively and make me go the extra mile is what we consider a way of life.
I’m relentless in moving boundaries and carry out this spirited attitude into digital solutions. Digital solutions that engage, inspire and make you think. Make you curious.
We carry a passion for performance marketing and have a knack for untangling even the toughest of knots.
G
※ PracticeSix ways
Six ways
we work
together.
Choose a single engagement or stack them. Most founders start with a two-week diagnostic, then we decide what — if anything — comes next.
/02↗
Growth Systems
Acquisition, activation, retention, revenue. I install the loops, the instrumentation and the rituals that compound — not the dashboards nobody opens.
/03↗
AI Integration
Agents, automations and custom workflows that remove the boring work and surface the signal. Pragmatic AI that earns its keep on day one.
/04↗
Data Intelligence
The right KPIs, the right tracking, the right story. I turn the noise into a single picture of how value moves through your business.
/05↗
Fractional PM
Embedded with your team as the operator who ships. Design sprints, discovery, prioritisation — without another full-time hire on the cap table.
/06↗
Go-to-Market
Positioning, pricing, launch sequencing and the first repeatable motion. I help products find their early signal and turn it into traction.
※ Operator Notes
“The companies that win are not the loudest in the room. They are the ones whose next move is already obvious to the team — and invisible to everyone else.”
— B. Kanonidis · field note №47
※ Selected work
04 of manyReceipts.
- 01SaaS · Series B
Repositioned a vertical SaaS, 3.2× pipeline in two quarters.
→ - 02DTC · Greece
Funnel rebuild took CR from 1.1% to 3.6% across the catalog.
→ - 03Marketplace
Designed the onboarding loop now powering 60% of activations.
→ - 04AI Native
Built an internal agent stack that retired 9 manual workflows.
→
※ TogetherAn extension
An extension
of your team.
We know how to achieve results
Transparency and collaboration matter. I want to be more than a vendor — I want to become an extension of your marketing and product team, delivering work both sides are proud of.
Email updates are fine. But nothing beats hearing the inflection in a founder's voice when the news is good. That's why we connect every single week. Your brand stays on my mind, not in a folder.
Your customers dictate the direction of your business. We listen, evaluate, assess, and implement the feedback that actually matters. Growth is a process, not a destination — and I'm here for the journey.
01 — Problem Solving
War-room, not workshop.
Agile methodology, design thinking, rapid productivity hacks — and the secret sauce, people.
We assemble a world-class room of consultants, creatives and scientists to solve problems for the digital economy.
It runs like a war-room: makers, industry experts, C-level decision makers and end-users, together, without interruptions, under extremely tight deadlines.
Intermediates have no place in the problem-solving phase. Approval layers stay out of the room. We only ship work that matters.
War-roomDesign thinkingAgileNo middle-layers
0104
※ DoctrineTwo pillars.
Two pillars.
One spidey-sense.
Fifteen years of pattern recognition collapsed into two operating beliefs. Pick a pillar — see how I think about it.
Pillar 01 · Growth & Trust
Your growth & trust is our north star.
We drive awareness and qualified demand with a structured sales process that has one job — qualify users and move revenue. Email, social, content, retargeting, analytics and testing, refined until the loop compounds.
Most companies bleed budget on the wrong initiatives because they treat growth as a channel, not a system. Full-stack growth covers acquisition, attribution, analytics, organic optimisation and engagement — together, or not at all.
The work is knowing where the bottleneck actually is and removing it systematically. Simple to say, brutal to execute. We don't distract ourselves — or you — with work that doesn't move the end goal.
Structured experiments. Honest measurement. Action over opinion. That is how we reduce risk and how your company reaches its real potential.
※ MethodA four-act
A four-act
operating
rhythm.
The same loop that has shipped 120+ products. Slow enough to be right, fast enough to matter.
- 01
Diagnose
Two weeks. Interviews, data, a brutally honest map of where value leaks.
- 02
Design
We pick the smallest set of moves with the largest compounding effect.
- 03
Deploy
I sit with your team and we ship. No decks that nobody implements.
- 04
Defend
Instrumentation, rituals and the boring discipline that protects the gains.
※ The next moveLet's build the
Let's build the
unfair advantage.
A short note about your product, your bottleneck or the thing that has been keeping you up at 2am. I read everything.