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How to be unrealistic and predict the future   This year, I’ve had the great luxury of spending time with Jeff Wilke, former CEO of Amazon Consumer. One of his…

1. First Principles Thinking The mental model of mental models. A first principle is a basic assumption that cannot be deduced any further. It forces you to think like a…

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on…

Building an autonomous culture Hi all – I’ve been thinking a lot about culture recently. Because as we grow – particularly in our new Digital First environment – we need to make sure…

Here are some frameworks for thinking about new startup ideas: Bottom up vs Top Down Find Founder-Market fit The 10x rule Leverage Enabling Technologies Answer “Why Now” Figure out how…

Feature Work The type of work that most product managers think about is feature work. Once a product reaches initial product-market fit, feature work creates and captures value by extending…

For three years, our Boosta team increased the total traffic for three SaaS products to 520k unique visitors per month. 90% of visitors come to us from organic Google search. In this…

What is your team’s reason for being? Do they even know? When asked, most teams will say their reason for being is to build a feature or a product. To…

Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don’t understand their pricing. Companies pour blood, sweat, and tears…

This is a practical guide to Shopify SEO. I’ll walk you through each step in the ecommerce SEO process. In this in-depth free training course you’ll learn: Table of contents Shopify SEO basics…