Again and again in the press, even now in the mainstream press, there are reports of hyper-growth (unicorn) companies that suck at customer/partner support. They are so bad at it…
Is there such a thing as NPS survey best practices? The short answer is YES. If you want to measure customer loyalty and user sentiment in general, following NPS best practices is…
Sign up flows are the first encounter your potential customers have with your product. Keeping aside the fact that first impressions are crucial, it makes a lot of sense to…
The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true north, and it inspires and guides people.…
I recently shared this Tweet: Most teams jump from high level strategy/goals straight to feature ideas (w/ "success metrics") The most successful teams 1. Have a strategy 2. Translate that…
Brief post this week. Not a new idea (I’m sure), but humor me as I work through it. I often meet teams that are in the midst of trying something…
Many teams start with a list of opportunities, features, problems, or ideas. And then tack on success metrics, initiative KPIS, OKRs, or whatever to each thing. Work —> Goal This causes problems. Measurement…
How we built an experiment to identify leading indicators with a conversion snapshot A powerful way to use product metrics is to correlate feature adoption with conversion and answer the…
The Software as a Service model is rapidly booming today and this is a great time to grow your SaaS brand. However, the thought of overcoming your competitors and emerging…
Content marketing is a continuously evolving field. It is no longer an optional strategy that only a few SaaS brands think about. Instead, it has become a necessary marketing tactic…