In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. In this guide, we’ll…
Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs,…
Twice a year, I have the privilege of going to my local university, donning my trendiest jeans (or so I think), and teaching college juniors and seniors about the way…
What drives more growth? When we started growth hacking, it was all about AARRR funnels, but as technology evolves and competition rises, funnels are no longer enough to drive growth.…
Content marketing is a continuously evolving field. It is no longer an optional strategy that only a few SaaS brands think about. Instead, it has become a necessary marketing tactic…
Introducing Growthverse, the first living taxonomy of the marketing tech ecosystem in support of the modern, tech-savvy marketer. The role of the marketer is drastically changing as technology becomes a critical…