The Importance of Data-Driven Product Managers If you don’t have a background in data science, managing data as a Product Manager can seem like a daunting task. But it’s something you need…
“My board tells me I need to scale myself and hire a head of product. So now that we’re hitting our stride, I’m thinking about kicking off a search for…
Ignore the haters and understand the benefits Not long ago, a colleague of mine said some nasty things about the no-code and minimum viable product (MVP) movements in front of…
Understanding how to shape up a bare minimum solution starts with asking the right questions. Have you ever felt it was difficult to ship on time? Isn’t it true that…
Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been consistently popular, but six years is a long time in…
Introducing Growthverse, the first living taxonomy of the marketing tech ecosystem in support of the modern, tech-savvy marketer. The role of the marketer is drastically changing as technology becomes a critical…
What is a comparison shopping engine (CSE)? CSEs collect product information provided by participating eCommerce stores and then display that data as product listing ads on a search results page,…
Learn how your customer’s brain works so you can use the right strategy to make a sale. The digital world is on an upward trajectory, with more and more…
While product managers may not build the actual product, they do produce something very tangible for a team: decisions. July 23 update: in retrospect and from feedback, this framework applies to…
This is the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle" with 5 steps to do user onboarding right or 10 tips…