Funnels vs Loops
What drives more growth? When we started growth hacking, it was all about AARRR funnels, but as technology evolves and competition rises, funnels are no longer enough to drive growth.…
What drives more growth? When we started growth hacking, it was all about AARRR funnels, but as technology evolves and competition rises, funnels are no longer enough to drive growth.…
Before starting a UX research project it’s important to recognize where we are in the UX design process. Are we trying to design the right thing or are we designing the thing…
Introduction A product manager wears many hats and is responsible for a multitude of tasks. To prepare myself for a product manager position, I wanted to investigate some aspects of…
This is a guide to evaluating product/feature ideas, meant for product managers and product owners who have taken a start in this career, and are looking to up their product…
The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. Mind you, it’s actually got a search volume of over 8,000…
I was introduced to the term Continuous Product discovery in our monthly book club meeting at HungerStation where I am the Senior Product Manager for Grocery and Quick Commerce. Here…
If you have anything to do with a product, you’ll know that messaging and positioning are absolutely integral to your responsibilities. Don’t believe us? Just refer to the 92% of…
In 2002, Amazon launched a side business with little fanfare: cloud Infrastructure as a service. 20 years later, it now makes over $70B in annual revenue. It’s a huge business.…
Short stories about how people thought differently to bring great results. The purpose is to expose readers to varied stuff. The more variations we experience, the more unusual connections we…
What is the Decoy Effect? The decoy effect describes how, when we are choosing between two alternatives, the addition of a third, less attractive option (the decoy) can influence our perception of…