Originally a late-night brain dump on Twitter, I thought it’d flesh some of it out a bit here. Product Management is complex. Complex because it’s situational which makes being a…
The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like…
Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs,…
Many companies nowadays want to do product-led growth (PLG). But I don’t think the concept is well-understood. Despite spending about six years at Buffer and a year at ReferralCandy, both…
Most product prioritization problems are really strategy problems. So you need to start with strategy. There are 4 types of strategy problems. 4 strategy problems -Acceptance: “we dont think strategy…
I often use it to make faster decisions, when its cumbersome to use frameworks Here's how it works: If you look at the root cause: Why decisions are difficult to…
Why Product Market Fit Isn't Enough This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+…
Netflix is big. Your company is—most likely—not quite as big. So, when I tell you that Netflix uses A/B testing in numerous ways to improve their service and enhance their…
If you've ever learned to play a sport or a musical instrument growing up, you've probably heard the phrase, “practice makes perfect.” As kids, we're often conditioned to think that…