NRR reflects your ability to retain and expand customers. NRR calculates total revenue (including expansion) minus revenue churn (contract expirations, cancelations, or downgrades). Example: Your business enters January with an MRR of $27,000 and…
Step 1: Set the strategy The goals of this phase are to get buy-in about prioritizing pricing as a cross-functional initiative as well as to generate alignment about what needs…
Problem — whats the problem you’re trying to solve? Why is it so important? Solution — what is the postential solutions? Unique Value Proposition — What makes this different from other alternatives and…
Introduction — This needs to set up precisely what the material is going to cover and to inherently state the general direction of where the document plans on going. Goals — List…
1. What are our broad aspirations for our organization & the concrete goals against which we can measure our progress? 2. Across the potential field available to us, where will we choose to…
Understand and practise the standards — To set new standards, you need to know what they are first, and how they work. For a lot of businesses, these standards are in…
Identify issues that need fixing — From your experience, speaking with other business owners and customers, find key areas that aren’t handled as they should be. Or that businesses could do…
I know what you’re thinking: “I don’t need a sales page, buddy.” We all need a sales page. If you work a job then your sales page is your resume…
Friends or colleagues (e.g., an invite) While browsing online, organically (e.g., SEO) While browsing online and seeing a promotion (e.g., FB ads) While out and about, organically (e.g., store shelf)…
The most important element for product-led growth is company alignment: When your entire company is aligned and focused on building a better product, the product itself fuels growth. The best…