- Friends or colleagues (e.g., an invite)
- While browsing online, organically (e.g., SEO)
- While browsing online and seeing a promotion (e.g., FB ads)
- While out and about, organically (e.g., store shelf)
- While out and about and seeing a promotion (e.g., billboard)
- While at home, seeing a promotion (e.g., direct mail)
- Someone reaching out to you (e.g., sales)
