How people discover new products

  1. Friends or colleagues (e.g., an invite)
  2. While browsing online, organically (e.g., SEO)
  3. While browsing online and seeing a promotion (e.g., FB ads)
  4. While out and about, organically (e.g., store shelf)
  5. While out and about and seeing a promotion (e.g., billboard)
  6. While at home, seeing a promotion (e.g., direct mail)
  7. Someone reaching out to you (e.g., sales)