Myth #3: People don’t scroll

Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better…

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Myth #1: People read on the web

People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since…

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What is SaaS management?

SaaS management is automating and centralizing management tasks across a company’s entire portfolio of software-as-a-service (SaaS) applications. The first step of SaaS management is understanding and controlling identity and access…

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Pros of Value Based Pricing

1. It provides real willingness to pay data. Most companies shy away from diving into pricing, because they’re afraid of the process and end up rushing to solve other problems…

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How Does the Growth Share Matrix Work?

The growth share matrix was built on the logic that market leadership results in sustainable superior returns. Ultimately, the market leader obtains a self-reinforcing cost advantage that competitors find difficult…

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Customer Retention Defined

A similar but simpler version of GRR is customer retention (also known as logo retention). Unlike GRR, customer retention is purely based on customer count, not the retained revenue from…

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Gross Revenue Retention Defined

GRR reflects your ability to retain customers. GRR calculates total revenue (excluding expansion) minus revenue churn (contract expirations, cancelations, or downgrades). The difference between NRR and GRR is that GRR doesn’t account…

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