WHAT ARE RED OCEANS AND BLUE OCEANS?

Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are…

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The Three Lines of Growth

There are three lanes and you need to win one of these lanes. How do you pick, and win, a lane? Too often startups often pursue this choice in a…

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The 3 Stages of Hypergrowth

1. The Edison Stage The first stage you encounter along the Hypergrowth Curve is the Edison Stage. To quote Drift CEO David Cancel (aka DC): “This stage of business is…

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How to Write the Best Landing Page Copy

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be…

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BANT Lead Qualification Questions

Budget What do you currently spend now on this problem or need? We’ve calculated your team is losing X amount per [week, quarter, year] on this problem. How does that…

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