How to Write the Best Landing Page Copy

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be…

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BANT Lead Qualification Questions

Budget What do you currently spend now on this problem or need? We’ve calculated your team is losing X amount per [week, quarter, year] on this problem. How does that…

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