Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that,…
White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it…
People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our…
When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you…
There are usability practitioners who completely dismiss the importance of aesthetics, often citing unattractive but popular websites such as Craigslist. However, aesthetics do have a function. Attractive things work better.…
Although Amazon (or Apple, Google you name it) has features that are both excellent and well-proven, they won’t necessarily work for others. Let’s take their widely used customer reviews for…
Many designers create wireframes and comps with “lorem ipsum” filler text. Using dummy text often results in an aesthetically pleasing but unrealistic design. What’s worse, it creates the illusion that…
In the earlier years of the internet, many web designers preferred overusing Flash animations, ignoring users with slow internet connections or without Flash player. These early implementations often neglected basic…
Usability experts, including Jakob Nielsen, have long argued that your homepage is the most valuable real estate of your website. As a result, lots of web designers and developers still…
On a website, people usually scan for trigger words first and only use the search function when they’re unable to find a good enough navigational link. This holds true for…