Problem — whats the problem you’re trying to solve? Why is it so important?
Solution — what is the postential solutions?
Unique Value Proposition — What makes this different from other alternatives and why should you pay for it?
Unfair Advantage — What’s your ‘moat’? What’s the thing that is hard to copy or buy?
Channels — how are customers going to find out about it? How are you going to distribute it? etc.
Customer Segments — Who are your ideal customers? What are the characteristics of your early adopters?
Key Metrics — What are your key measure of success? How do you know if you’re winning?
Cost Structure — What are your costs? How are you going to fund this? etc.
Revenue Streams — What are your sources of revenue? How are you going to make this viable and sustainable?