In an ideal world, users would scan through your entire page to find the very piece of information they’re looking for, but research shows this is not the case. Usability…
When designing a website, it’s easy to assume that everybody is like you. However, this leads to a strong bias—the false-consensus effect—and often ends in an inefficient design. You evidently…
Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability…
Having choices is considered a good thing. We are used to choices and we value dearly if we can be in control. However, the more choices a website or web…
To many, a redesign means revamping the look of a website in the hope that it will increase conversions and attract new customers. In fact, such projects are often counterproductive…
“The details are not the details. They make the design.” said Charles Eames. Fine details, such as an informative error message, a reassuring piece of microcopy, or the orders in which products…
Many designers would rather attempt reinventing the wheel than to adapt conventional user interface design patterns. It should be considered, however, that such design conventions are well-working because they’ve already…
Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve…
A common pitfall in web design is to emphasize an important piece of content with a graphic-heavy and flashy presentation. This approach, however, often makes it less visible. When people…
Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance…