Feedback is vital to detect issues with your website or service and improve performance accordingly. Try asking people to give you feedback through a survey popup. You can use Popupsmart popup builder…
It is crucial to create a connection between your prospects and your brand. Break the cold wall in between by using photos of your real team members. This will boost…
People tend to be more connected with human face photos than they do with object images. A/B test using photos with human faces and object images to see which one…
96% of consumers say that product videos impact their online buying decisions. Try adding an autoplay video in the hero section, mute, and caption it. This tactic may work well for…
According to Salesforce research, 72% of customers would stop purchasing from a company or using their service due to privacy concerns. It is critical to clear visitors’ doubts about your product…
The headlines of value propositions need to be simple and to the point. Avoid the use of jargon, slogans, buzzwords, and verbosity. Instead, keep it simple and emphasize a specific…
In terms of colors, your aim should be to make the CTA stand out. If the background color of your CTA is in low contrast with the button text, it…
The placement of a call to action and the elements around it plays a critical role in encouraging visitors to take action. Consumers are more likely to take the desired…
Your call to action must be the focus of your copy. Use and repeat the same CTA depending on the page length. CTAs shouldn’t be too frequent to disturb visitors. They…
In successful brands, consumers’ decision-making process is primarily driven by pre-planned marketing psychology. Consumers tend to care more about the ‘why’ part of using your product than the ‘what’ part.…