It is crucial to create a connection between your prospects and your brand. Break the cold wall in between by using photos of your real team members. This will boost trust in your brand and helpbuild a loyal customer base. Potential customers often care about your brand values and the people behind the brand. Just make sure you never substitute stock photos as team member photos. It is very easy to do a reverse image search and find out that they are not actually your team members. If you are unable to use real team member photos, it’s better not to include one.