Placement of proofs of trust closer to calls to action to encourage visitors

The placement of a call to action and the elements around it plays a critical role in encouraging visitors to take action. Consumers are more likely to take the desired action, like making a purchase, when they see trust symbols and social proof near or on the CTA. 79% of people say that social proof highly impacts their buying decision. Incorporate trust symbols such as numbers, testimonials, reviews, guarantees, trust badges closer to your call to action to take advantage of the social proof psychology. E.g. “Join over 10,000 marketers.”

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