Twitter bots

Yarn used Twitter bots to generate over 500,000 impressions for their movie clip search engine. Along the same line, Mixpanel created a script to follow the followers of people writing…

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A Video Pitch

Smart Nonsense does an outstanding job here. Take a page out of the playbook they used to land Ali Abdaal (a famous YouTuber) and Synthesis School as their clients.

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Irrelevant Cool Stuff

Kapwing, a video editing startup, created a site called Firemap. Firemap is an interactive web app that helps people who evacuated fires see the status of their homes via satellite…

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An easier tool to sell

Zumper, a rental Marketplace, created a tool to help brokers and landlords to create and upload a listing to all the top 5 rental marketplaces with one click. Two years…

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A reality TV show

Taking building in public a step further would be creating a reality TV show around building your startup. Gimlet Media's Startup podcast is a great example. Mid-day Snacks did something…

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Cheatsheet: Psychology of Design

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List of Cognitive Biases & Principles That Affect Your UX NameOne-LinerCategoryHick's LawMore options leads to harder decisionsInformationConfirmation BiasPeople look for evidence that confirms what they thinkInformationPrimingPrevious stimuli influence users' decisionInformationCognitive…

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SEO Resources

Learn SEO Basics Introducing SEO How Google Search WorksSearch Engine Optimization (SEO) Starter GuideOverview of (Google's) guidelinesThe Beginner's Guide to SEOSEO Basics: Beginner’s Guide to SEO SuccessThe Beginner’s Guide to…

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