Content Writing Optimization Software

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Copyscape checks writing for plagiarism. It’s a must-use if you work with freelance content creators. Frase and Surfer make it easy to create content briefs for your content writers. They also suggest additional keywords…

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CRO Tools

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Google Optimize makes it easy to set up A/B tests, multivariate tests and more. Optimizely’s A/B test sample size calculator will calculate how many visitors you’ll need in order to run a statistically…

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Page Loading Speed Optimization Tools

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Google’s PageSpeed Insights will show you how long your webpages take to load. And offer specific recommendations for speeding them up. And for a second opinion, try Pingdom Tools. TinyPNG and ShortPixel will compress your images,…

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Social Media Marketing Optimization Tools

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OpenGraph.xyz displays previews of how your content will appear when it gets shared on Facebook, Twitter, LinkedIn and Discord. Facebook’s sharing debugger tool will warn you about any issues with your Open Graph…

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Optimize Your Writing for Skimmers

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People rarely read articles from start to finish. Instead, they skim. Specifically, a landmark study by Nielsen Norman Group showed that people skim content in an “F-shaped” pattern. They start at…

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Use Grease-Slide Copy

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Here’s how to keep people reading anything you write: “Grease-slide copy.” (Also known as the bucket brigade technique.) It means writing short little cliffhangers into your content. Lines that generate…

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