SEO Resources

Deepen your SEO knowledge

JavaScript SEO

Understand the JavaScript SEO basics

JavaScript SEO: What You Need to Know

JavaScript SEO Best Practices Guide for Beginners

The Ultimate Guide to JavaScript SEO

How JavaScript Rendering Affects Google Indexing

The Definitive Guide to JavaScript SEO (2021 Edition)

Googlebot & JavaScript: A Closer Look at the WRS | TechSEO Boost 2019

Internal Linking

Internal Links for SEO: An Actionable Guide

Internal Linking for SEO: best practices, strategies, axioms

Internal Links: A Guide to Building a Strategy that Works

Internal Linking Guide

Internal Link Optimisation for SEO

Internal linking for SEO: Why and how?

Web Speed Optimization

Core Web Vitals

Google’s Page Experience Update and Core Web Vitals: Everything you need to know

A Beginner’s Guide to Website Speed Optimization

Google Page Experience Audit (15 Steps + Free Audit Template)

Optimizing For Performance in SEO and Speed

Mobile Optimization

Mobile Optimization Guidelines

Mobile-first indexing best practices

Mobile SEO: The Definitive Guide

Mobile First SEO

Mobile SEO: The ultimate guide

Preparing for Google’s Mobile-Only Index

Mobile SEO Course with Greg Gifford

Structured Data

Understand how structured data works

A Practical Introduction to Structured Data for SEO

Beginner’s Guide to Structured Data for SEO

Structured data in SEO

Debugging Structured Data in the (Post-)SDTT-Era

Automating Structured Data

The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

Keyword Mapping

A beginner’s guide to keyword mapping (with template)

A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

How to Create a Successful Keyword Mapping Strategy

The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

How to Leverage Keyword Mapping for SEO Success

E-A-T

E-A-T and SEO for Google: Everything you need to know

What is E‑A-T? Why It’s Important for SEO

E-A-T: Expertise, Authoritativeness, and Trustworthiness

Google’s E-A-T / Content Quality Questions

What’s Google’s EAT​ and How to Optimize Your E-A-T in SEO

Content Pruning

Content Pruning: Remove Low-Quality Content to Improve SEO

The Complete Guide to Content Pruning (+3 Step Pruning Process)

How to Prune your Website Content in an SEO Process

Step-By-Step Guide: SEO Pruning with Semrush

Why & How Content Pruning Helps Your SEO

Image Optimization

Google Images best practices

11 Important Image SEO Tips You Need to Know

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Image SEO: the Ultimate Guide

How to optimize your Ecommerce for Google Images and Visual Search

Video Optimization

Video best practices

Video SEO: The Definitive Guide

Video SEO: How to Rank YouTube Videos on Google

Video SEO In Google & YouTube Search: Making the most out of it

YouTube SEO: The Ultimate Guide (2021)

YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

SERP Features Optimization

Google’s Search Gallery

What is a SERP feature? Appearance, description and obtainability

Understanding Google SERP Features in 2021: The Complete Guide

Ultimate Guide to Google SERP Features

Visual Guide to Google SERP Features

How You Can Use SERP Features to Boost Traffic

Knowledge Panel Optimization

About knowledge panels

What Is a Google Knowledge Panel and How To Get One

How to Trigger a Personal Knowledge Panel in Google

How To Get In The Google Knowledge Graph

How to optimize your Google local Knowledge Panel

How to Get a Google Knowledge Panel

SEO Forecasting

SEO Forecasting in Google Sheets

Forecasting for SEO: Creating expectation and showing ROI

Auto-SEO forecasting with StreamProphet! 🚀

How to Use Data Forecasting for SEO [Scripts Included]

A Quick Guide to SEO Forecasting + A Free Template

Forecasting SEO traffic with Prophet and Python

How to Forecast SEO Potential With Google Data Studio

Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?

How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Here’s How To Prove the Value of SEO for Your Customers

Proving the Revenue: Quantifying the Value of SEO

Show SEO value to Non-SEOs

The Top 5 Ways to Prove the Real Value of SEO

The Value of SEO: Here’s What You Need to Know

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

4 Ways to Prove the Value of SEO to Leadership

Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Creating SEO Contracts

The Ultimate SEO Contract Template [100% Free]

13 Things You Need to Include in SEO Contracts

12 Elements Of A Solid SEO Contract

10 Things to Include in SEO Contracts (+ FREE Template)

SEO Contract Template

SEO Jobs Interviews

“Choosing an SEO” – Questions from “Do you Need an SEO”?

21 SEO Interview Questions to Hire the Right Candidates

SEO Interview Questions To Help You Hire An SEO Expert

Hiring a Tech SEO

8 SEO Job Interview Questions That Cut Through the BS

Budgeting SEO

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

SEO Cost Calculator: How Much Should You Budget for SEO Services?

How much to budget for SEO?

Building an SEO Team

How to Structure your SEO Team

Starting & Growing SEO Teams

Building an SEO Team

How to Manage Your SEO Team

All-Star Cast of SEOs: Building a Winning In-House SEO Team

SEO Team Structure: How to Fit SEO into Your Company

7 Key Considerations When Developing Your In-House SEO Structure

SEO Product Management

How an SEO Product Manager Can Be Your Chief Problem Solver

How to Align SEO, Marketing & Product Management in SaaS Startup

Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

The SEO Sprint Newsletter

SEO Myths

SEO Mythbusting

How to Spot SEO Myths: 20 Common SEO Myths, Debunked

How to Spot SEO Myths: 20 Common SEO Myths, Debunked

That’s NOT a Google Search Ranking Factor

10 SEO Myths You Should Ignore

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

Logfile Analysis for SEO

Logfile Analysis for SEO (Google Data studio template included)

The ultimate guide to log file analysis for SEO

22 Ways To Analyse Logs Using The Log File Analyser

How to open the Google black box with log analysis?

The Ultimate Guide to Log Analysis – a 21 Point Checklist

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

XML Sitemaps Optimization

Learn about sitemaps

XML Sitemaps

How to Optimize Your XML Sitemap to Improve Your SEO

How to Create an XML Sitemap: Tips & Best Practices

How to Optimize XML Sitemaps: 13 SEO Best Practices Sitemap: Tips & Best Practices

Paginations Optimization

SEO-Friendly Pagination: A Complete Best Practices Guide

Pagination SEO: A Best Practice Guide

SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right

SEO-Friendly Pagination Strategies for Ecommerce

The Ultimate Pagination – SEO Guide

State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Edge SEO

Getting Started with Edge SEO: What You Need to Know

Getting Things Done with Edge SEO

Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Webinar Recap: SEO on the Edge – Getting Around Technical Barriers

Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.

Outreach for Link Building

The smart SEO’s guide to effective outreach

Email Outreach: The Ultimate Guide

The Complete Guide to Outreach: 52 Curated Resources

Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach

Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk

How to turn a boring email into an irresistible link pitch

How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People

Getting to Links: 5 Tips for Successful Email Outreach

Backlinks Analysis

How to Do a Basic Backlink Audit (in Under 30 Minutes)

Backlink Analysis: How to Spot Quality and Toxic Backlinks

Performing a manual backlink audit, step by step

How to audit links for SEO

Link Profile Audit: 28 Things to Check

Backlink management basics

Digital PR & Link Building

What is Digital PR? The definition…

Should You Invest Big Bucks In Digital PR?

Why Digital PR Should Be Part of Your SEO Strategy

Supercharge Your Link Building with a Digital PR Newsroom

A Guide to Digital PR and Why It’s Important for SEO and Link Building

Digital PR Strategy for Link Building: An 18-Step Start to Finish Process for 2021

Broken Link Building

A Simple (But Complete) Guide to Broken Link Building

Broken Link Building

Broken Link Building: What You Need to Know to Get Links

A Full Guide to Broken Link Building

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Disavowing Backlinks

Disavow links to your site

When & How to Disavow Backlinks in 2021

Should you disavow links in 2021? MHC’s annual report

Google’s “Disavow Links Tool”: The Complete Guide

The Complete Guide to Disavowing Links for Google and Bing

Rankings Drop Analysis

Why did my site traffic drop?

Analyzing Google Search traffic drops

Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps

SEO Rankings Drop: A Step-by-Step Guide to Recovery

Why My Web Traffic Dropped? – Questions & Checklist

Using the Flowchart Method for Diagnosing Ranking Drops

How to do a post Google Update SEO Analysis to recover lost rankings

Keyword Cannibalization Analysis

How to Spot and Fix Keyword Cannibalization

What is keyword cannibalization?

How to Find and Fix Keyword Cannibalization Issues (in Seconds)

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

How to Identify and Tackle Keyword Cannibalization

How to Identify Keyword Cannibalisation (Tool)

Crawl Budget Optimization

Large site owner’s guide to managing your crawl budget

Crawl budget explained

The Ultimate Guide to Crawl Budget Optimization

How to optimize your crawl budget

An SEO’s Guide to Crawl Budget Optimisation

All About Crawl Budget Optimization (& How One Site Used It to Double Organic Traffic in Under 3 Months)

7 Tips to Optimize Crawl Budget for SEO

SEO for Web Redesigns

Website Redesign SEO Checklist For 2021

Website redesigns: How to retain and improve your SEO

How to Redesign your Website without Losing SEO

SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

SEO & Web Design: 8 Must-Do’s During a Web Redesign

SEO for New Web Launches

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

Launching a New Website: Your SEO Checklist

7 SEO Tips for a New Website

SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

SEO Requirements for a New Website

Removing URLs from Google

Control what you share with Google

How to Remove URLs From Google Search (5 Methods)

How to Remove URLs from Google Search in a Snap!

How to properly delete a page from your site

How can you remove a URL from Google’s search results?

Dealing with Google Penalties

Manual Actions report

The Beginner’s Guide to Identifying and Recovering from a Google Penalty

Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

The Complete List of Google Penalties and How to Recover

Google penalties and messages explained — Search Engine Land’s ultimate guide

Google Core Updates Recovery

What site owners should know about Google’s core updates

10 Tips for Recovering from Google Core Algorithm Updates

Google Algorithm Updates: 7 Steps on How to Recover

What to Do about Google’s Core Updates: Prevention & Recovery

Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic

SEO For Web Migrations

The Ultimate Guide to Successful Website Migrations

The Website Migration Guide: SEO Strategy, Process, & Checklist

The SEMrush Website Migration Checklist

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Winning SEO when Migrating International Websites

Optimizing Products Pages

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

SEO for Ecommerce Product Pages (How to Rank & Convert)

Ecommerce Product Page SEO: 20 Dos & Don’ts

How To Successfully SEO Ecommerce Product Pages

Product Page SEO: 17 eCommerce Best Practices

SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Optimizing Faceted Navigation

Optimize facet filters for SEO

Faceted Navigation SEO: Optimize for the Long-Tail Experience

What Is Faceted Navigation? The Main Factors to Consider for SEO

How much is too much? Faceted navigation and SEO

What faceted pages should be indexed when doing SEO

Detect & Protect from Negative SEO

How to Detect (and Deflect) Negative SEO Attacks

What Is Negative SEO? (And How To Tackle It)

How to recover from a negative SEO attack

Negative SEO and Lost Rankings? Read This

Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs

SEO for Web Stories

Best practices for creating Web Stories

SEO for Web Stories

How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

SEO for Google Web Stories: a comprehensive guide

How to Make Google Web Stories [2021 Study]

Google Discover Optimization

Discover and your website

The Ultimate Checklist to Optimize Content for Google Discover

7 Tactics to Optimize for Google Discover

Google Discover: How to Rank and Drive Traffic

How to Optimize for Google Discover, and Why it Matters

SEO Testing

What is SEO Testing & How Does it Work on a Website?

The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

20+ SEO Experiments To Get More Organic Traffic

How to make sense of SEO A/B test results