Make your copies easy to read with shorter paragraphs, bullets, highlighted keywords, sub-headings, and lists. Keep your sentences short. In a conducted research on how people read on websites 79% of…
Notice your customers if their purchase was successful or failed. This way, customers will know whether they need to take another action or not. Make sure the error messages are…
User-friendly websites provide easy and usable navigation. Avoid cluttered menus and stick to a simple design. Keep the whole navigation system on your site consistent. The hierarchical structure of every…
When a prospect is interested in your product or service, the first thing they do is to try to get to know your brand, the face behind the brand, the…
Include personalized recommendations when visitors land on a product or category page. This prompts customers to buy more than one item. You can use cookies visitors leave while browsing on your site…
Accelerated Mobile Pages (AMP) is an open-source web component framework to allow mobile web pages to operate at an optimal speed. It gives high performance, engagement, flexibility with a smooth UX…
More than half of the consumers in a study report that they have returned a product because they didn’t know how to use it. Test your onboarding to ensure it is…
Opinions of customers highly influence prospects. If you have high-profile clients who are happy with your product or service, ask them for endorsements. Incorporate those endorsements on your homepage or…
Including partner and supplier logos on your website creates transparency in your workflow. It also reassures customers and increases trustworthiness. Logos are more easily recognized especially when the partners are…
Optimize the forms on your site to get more people to fill them out and maximize UX. Break long and confusing forms into steps and reduce the number of required…