Optimize the forms on your site to get more people to fill them out and maximize UX. Break long and confusing forms into steps and reduce the number of required fields as much as possible. Make the form labels proper and clean. Consider using a “Full Name” field instead of separating them into two different fields. Use placeholders in the fields to give visitors an idea of the expected data. Label the form pagination steps if there are multiple steps or use a progress bar. This will show visitors how many steps are left. Try to avoid all caps in the labels and add trust symbols close to forms.