There's lots of ways to contact existing customers, and keep them in the loop. Many SaaS companies get this wrong, however, choosing to send generic emails out to all subscribers,…
As well as shortening the length of your trial, you can experiment with trials that aren't constrained by time. Many SaaS platforms limit their trials to a certain number of…
Most SaaS businesses will incorporate discounting into their pricing structure, using it as an extra tool for closing crucial sales. Crucially, you can use information about the number and type…
It's easier to attract the right buyers, convince them of your product's value and develop a long-term relationship with them if your sales team make direct contact with them prior…
Increasing amounts of the software buying process are taking place in public forums, like social media. Using tools like Mention allows you to pick up on any public references to your brand…
Direct comparisons between rival products is a crucial part of the buying process. Whilst many businesses choose to pretend these comparisons don't happen, and tout themselves as the only viable…
An enclosed checkout process takes users away from the distractions of your regular website. By removing navigation elements, and extraneous headers and footers, you can create a focused, stripped-down checkout…
So we've explained how retargeting can work to generate new leads for your SaaS solution, but have you thought about its potential to get trial users to log back in…
Sometimes potential customers can make it all the way through your sales process, only to fall at the last hurdle. Instead of abandoning these losses, and writing it up to…
Once you have a lead in your contact database, it's important to focus on moving them through the buying process. An excellent way to do this is with automated email…