USE DISCOUNT DATA TO IMPROVE YOUR PRICING STRATEGY

Most SaaS businesses will incorporate discounting into their pricing structure, using it as an extra tool for closing crucial sales. Crucially, you can use information about the number and type of discounts you give to refine and improve your pricing strategy.

By analyzing which of your pricing tiers generates the greatest number of discounts, and the fewest, you can work out how effective your current price is. If one of your pricing tiers generates 0 discounts, you can stand to raise the price without objection (or loss of sales); and if another generates a hundred discounts, you’d be best served by reducing the price.

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