It’s easier to attract the right buyers, convince them of your product’s value and develop a long-term relationship with them if your sales team make direct contact with them prior to signup.

Instead of assuming that all users should be able to subscribe to your service completely autonomously, it may be worth including a chat with a sales rep as a necessary pre-sale step. This is especially true if you’re targeting bigger businesses and the enterprise, as a sales rep will be able to ensure that each user is signed-up for the right service and right subscription. This way, you avoid users signing up to the wrong package, or for the wrong reasons, and help to minimize churn.