Sometimes potential customers can make it all the way through your sales process, only to fall at the last hurdle. Instead of abandoning these losses, and writing it up to fate, you can use an exit intent pop-up to launch a last ditch attempt to earn their custom.
When a would-be customer goes to quit the checkout process, hit them with a pop-up offering a discount code. At this stage, your lead is verging on the point-of-sale – and an additional 10% discount code can be enough to tip many would-be customers over the edge (in a good way!).