Daily Archives: March 29, 2021

Reflections on 2020 Hi all – I was set to send this note last week and then I paused. Because reflecting on 2020 was no longer top of mind. What…

Lessons from Amazon’s hiring strategy Hi all – I believe that the key to successful leadership is hiring the right people. It’s why Elias, Drift’s co-founder and CTO, and I have…

Marc Benioff (the old way) vs Drift (new way) Hi all – On Friday, I saw this really important thread. And I want to make something very clear. This is the…

A simple plan to make end-of-year a little brighter Hi all – In the early 2000s I ran a company that closed nearly 80% of its business in the last…

Giving Thanks Hi all – As we get ready for Thanksgiving, I wanted to say thank you. We can’t deny that this year has been really really really hard. Hard…

The future of (our) work Hi all – At our Q4 company meeting, I told the Drift team that we can’t pretend we’re going back to the world we had…

8 seconds. Hi all – We’ve been talking a lot about one number lately. 8. 8 seconds. That’s exactly how long you have to make a first impression. And the…

V.O.T.E Hi all – It is a heated time in America. And there’s been a lot of talk lately about how political companies should be, and what it means for…

The Lollapalooza effect Hi all – In order to win, especially in this challenging climate, you must be able to answer why now, and why you – why people should start using your product…

The dip and beyond Hi all – For many of us, this year has felt hard. Really hard. Personally, professionally, politically. 2020 can be likened to what Seth Godin calls,…