A word from a CEO #83

by Basilis Kanonidis

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8 seconds.

Hi all –

We’ve been talking a lot about one number lately.

8.

8 seconds.

That’s exactly how long you have to make a first impression.

And the move to digital means we’re all competing for the same attention, but on less real estate.

So in a world where our primary means of communication is digital, we’ve had to adapt. Steak dinners, trade show booths, and subway ads don’t cut it.

Now, your best shot at getting noticed is when a visitor hits your website.

Drift has long believed in this message. But for too long, we didn’t walk the walk. Our website grew rapidly without a logical hierarchy. Information was hard to find and harder to follow.

We’ve taken the first steps at remedying this with the launch of our new site, which seeks to address something I wrote about a few weeks ago: P.A.S.E. (You can read that edition here.)

We worked hard to speak to each type of buyer with the new language on our site. But it’s not just about how you say something. When you say it matters more than ever.

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So take a look around and let me know what you think.

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