Product analytics is the set of tools you use to collect and pull insights from your product’s quantitative user behavioral data. When deployed properly, product analytics can tell you when…
Top of the Funnel: Awareness Your shopper is cruising around the internet, seeking a solution to their problem, and they’ve discovered that your company might be able to supply it.…
Opportunity costs across all disciplines Cost to implement feature (engineering, UX, product) Cost to implement incremental improvements (engineering, UX, product) Cost to deliver feature (processing, storage, monitoring) Cost to train…
Cody Evol, a Director of Product Design at Eventbrite, helped develop one of our more useful frameworks to help us understand how much time we devote to a project. When…
Product development projects always have very high opportunity cost. So, no matter who we are building for, we try to de-risk investments into projects by learning more about the problems…
At the core product marketing at Uber, we focus on owning our product adoption metrics. There's a couple of fundamental questions we have to ask before we sign up for…
value risk (whether customers will buy it or users will choose to use it) usability risk (whether users can figure out how to use it) feasibility risk (whether our engineers can build what…
Evaluating the role of technology and separating places where technology is the business from ones where it’s an expense: How does the company describe the purpose of the technology team? Who does…
1/ Great PMs take pride in the clarity and conciseness of their documents, emails, presentations, and meetings. 2/ Great PMs build an aura of “I’VE GOT THIS.” 3/ Great PMs…
Signal Aggregation The Signal Aggregation approach is a great way to quickly validate an idea without building an MVP. A signal is defined as evidence that proves the potential viability…