In three years looking at landing pages, I’ve never come across a sign-up field better at converting than Notions. Let’s get into it. SIMPLE SIGN UP Notion doesn’t save passwords. It…
1) Use value-based messaging Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile: 2) Get specific Landing page copy is full…
Last Wednesday I launched Marketing Examples to Product Hunt. It received more than 1,500 upvotes, was voted Product of the Week, and my email list zoomed from 1,300 to 3,300 in the space of 72 hours. This is…
Over the last 2 months, Marketing Examples welcomed 31,000 first time visitors. 4,100 of these visitors subscribed to the email list. That’s an email opt-in of 12.9%. The industry average is 2%. The top 10 percentile…
I love how Ahrefs does social proof. Different testimonials for different types of customer. People like seeing customers that look like them. h/t Corey Haines from Swipe Files where I saw this.
There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be…
When I left university my friend Giles and I set up 140 Canvas, a small business allowing anyone to design their own tweets and purchase them as canvas prints. By late 2017 sales…
Last week Molly-Mae did an Instagram giveaway. She spent £8k on gifts. So far it's returned: • 270k new YouTube subscribers • 210k new Instagram followers • 550k new followers of…
16th March 2018 a coming soon page for a Kanye West themed dating site spread like wildfire, getting coverage from Fox, ABC, Highsnobiety, MTV, Complex, etc ... I made the Yeezy Dating site. This article…
In August 2018, PewDiePie uploaded a video to YouTube titled, “This channel will overtake PewDiePie”. He was referring to T-Series, a music record label in India, who were predicted to overtake him…