IN-APP REFERRALS

The key to increasing referrals is to reduce friction - the barriers and obstacles that stand between a user and a successful referral. The easiest way to achieve this is to ask…

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REFERRAL OPTIMISATION

User referrals can be a hugely powerful tool for growing your user base. By optimizing your referral process, you can increase your viral coefficient, and work towards a tipping-point of…

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THE SKYPE INTERVIEW TECHNIQUE

There are tons of popular, respected and downright awesome figureheads in the SaaS space - from Box's Aaron Levie to Buffer's Joel Gascoigne. Even better, many of these industry experts take the time…

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TRANSPARENT FINANCES

When I hear the term 'startup transparency', it's financial transparency that springs immediately to mind. Recent years have seen a deluge of SaaS companies adopt the ethos of open, honest…

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TRANSPARENT BLOGGING

Your company's blog is your greatest tool in achieving transparency. As well as taking a buyer persona-orientated, problem-solving approach to blogging, you can regularly blog around developments and events in…

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STARTUP TRANSPARENCY

Startup software businesses (and brand new SaaS products) have a unique edge over established corporate giants: it's much easier to be transparent about their business practices. Being honest about your…

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REPURPOSE YOUR CONTENT

Content assets (like guides, whitepapers and eBooks) offer a ton of lead-generating potential - but they can be costly and time-consuming to produce. With that in mind, it makes sense…

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INTEGRATE WITH POPULAR APPS

Whilst we're on the topic of integration, you can make efforts to integrate your SaaS product with other popular applications. Intermediaries like Zapier make this process relatively painless, allowing you to integrate…

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