TRANSPARENT FINANCES

When I hear the term ‘startup transparency‘, it’s financial transparency that springs immediately to mind. Recent years have seen a deluge of SaaS companies adopt the ethos of open, honest and publically available financial records. Typically, these take the form of monthly revenue streams – charting the company’s month-on-month progress.

This type of financial honesty can be a powerful tool for attracting people to your business:

  • It’s a powerful form of social proof, demonstrating the health, growth and confidence of your business.
  • It creates urgency, encouraging potential customers to get in on the ‘ground floor’ of your journey.
  • It fosters genuine trust between your business and your customers.
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