There are tons of popular, respected and downright awesome figureheads in the SaaS space – from Box’s Aaron Levie to Buffer’s Joel Gascoigne. Even better, many of these industry experts take the time to engage with their followers, and share their advice. In many instances, they’ll even agree to an interview with you.

Thanks to the miracle of Skype, interviewing these experts is now as simple as scheduling a call and clicking a button. In one fell swoop, you’ll learn a ton from an industry veteran, create unique content for your visitors to enjoy (think blog posts, podcasts and YouTube videos), and offer your expert a soapbox to demonstrate their own expertise.