Content assets (like guides, whitepapers and eBooks) offer a ton of lead-generating potential – but they can be costly and time-consuming to produce. With that in mind, it makes sense to squeeze every last drop of marketing benefit from each piece of content you create,

That’s where repurposing comes in – using your existing content to create tons of brand new content, in a cost-effective way. A single eBook can easily become:

  • A dozen blog posts
  • An epic infographic
  • A webinar
  • A series of YouTube videos
  • A SlideShare
  • A series of marketing emails