User referrals can be a hugely powerful tool for growing your user base. By optimizing your referral process, you can increase your viral coefficient, and work towards a tipping-point of exponential growth:
- Explicitly ask for referrals
- Offer referral incentives to existing users and new signups
- Tell your users who to invite (colleagues, their boss etc.)
- Ask for a referral after a positive user experience
- Ask again!