Bottom up vs Top Down Find Founder-Market fit The 10x rule Leverage Enabling Technologies Answer “Why Now” Figure out how to utilize otherwise idle assets. “When they go high, you…
Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are…
There are three lanes and you need to win one of these lanes. How do you pick, and win, a lane? Too often startups often pursue this choice in a…
Win-back emails. These are aimed at the people who haven’t been opening your emails for a while now, so you’re no longer sure whether they’re interested in your offers at…
1. The Edison Stage The first stage you encounter along the Hypergrowth Curve is the Edison Stage. To quote Drift CEO David Cancel (aka DC): “This stage of business is…
People heavily rely on the first piece of information they see and make subsequent judgements influenced by it. Digital products should display/convey their core message on the hero banner, which serves as the…
There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be…
Budget What do you currently spend now on this problem or need? We’ve calculated your team is losing X amount per [week, quarter, year] on this problem. How does that…