- Win-back emails.
These are aimed at the people who haven’t been opening your emails for a while now, so you’re no longer sure whether they’re interested in your offers at all. A win-back email is the OG re-engagement email that allows you to spot your dormant subscribers and either bring them back to live or get rid of them. The most common forms of win-back emails are A Friendly Reminder Email, We Miss You Email, Active Incentive Email, Last Chance Email, Good-Bye Email.
- Reactivation emails.
This category of re-engagement emails seek one goal – to motivate the mailing list subscribers to take the action needed to move them further down the sales funnel. These encourage subscribers to spend more time engaging with the website to be able to make a purchasing decision. Therefore, reactivation emails often include Abandoned Cart Emails, “Latest Offer” Email, The Recommendation Email, Feedback Email, Survey Email and others.
- Customer appreciation emails.
Unlike the previous two categories, these re-engagement emails are commonly used to communicate with warm leads. Businesses send out customer appreciation emails to keep their subscribers happy and show them that they matter. These emails help the business to stay connected with their customers by reinforcing the relationships and promptly re-engaging customers in times when they only start to lose interest in the brand. The formats of these emails vary, with the most popular ones being Thank You Email, Welcome Email, Special Day Email, Holiday Email, Milestone Email, Exclusive Offer Email, Birthday Email and Gratitude Email.
All of the aforementioned types of re-engagement emails work towards achieving the same goal – to keep your email list subscribers active and engaged. However, it’s not the only advantage of sending them.
Re-engagement emails are a part of a broader email marketing strategy, which means they have a whole array of additional benefits:
- Push contacts to finalise the deal;
- Remind the recipient of why they signed;
- Accentuate the value of the brand;
- Re-open a conversation with prospects;
- Improve customer loyalty;
- Reinforce brand reputation;
- Improve email deliverability;
- Increase open rates and CTR;
- Generate more sales.