To make your website accessible, you don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills…
Many people regard product design as decoration; the art of making a website, a mobile app or any product look good. However, design is more about how something works rather…
Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better…
Usability tests have long challenged the so called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information…
People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since…
SaaS management is automating and centralizing management tasks across a company’s entire portfolio of software-as-a-service (SaaS) applications. The first step of SaaS management is understanding and controlling identity and access…
1. It provides real willingness to pay data. Most companies shy away from diving into pricing, because they’re afraid of the process and end up rushing to solve other problems…
The growth share matrix was built on the logic that market leadership results in sustainable superior returns. Ultimately, the market leader obtains a self-reinforcing cost advantage that competitors find difficult…
A similar but simpler version of GRR is customer retention (also known as logo retention). Unlike GRR, customer retention is purely based on customer count, not the retained revenue from…
GRR reflects your ability to retain customers. GRR calculates total revenue (excluding expansion) minus revenue churn (contract expirations, cancelations, or downgrades). The difference between NRR and GRR is that GRR doesn’t account…