Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product…
When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat and suffering from Mobile User Attention Deficit Disorder.…
Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and…
Many organizations still rely on asking people what changes they’d like to see in their website or service, neglecting historical research failures like the New Coke or the Aeron chair.…
Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct. In fact, usability tests can be both fast and relatively…
Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people…
Even if a product was designed to fulfill specific and known user needs, customers don’t always use it the way and for the purpose the product was originally intended. In…
When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different. Focus groups assess what users say: a number…
Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that,…
White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it…