Myth #34: Simple = minimal

Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product…

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Myth #33: Mobile users are distracted

When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat and suffering from Mobile User Attention Deficit Disorder.…

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Myth #22: Usability testing is expensive

Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct. In fact, usability tests can be both fast and relatively…

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Myth #26: Usability testing = focus groups

When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different. Focus groups assess what users say: a number…

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Myth #27: UX design is about usability

Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that,…

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Myth #28: White space is wasted space

White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it…

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