47% of visitors expect web pages to load in 2 seconds or less. Even a 1-second delay causes a 7% reduction in conversions. That is why optimizing your internal pages to load faster…
Copyscape checks writing for plagiarism. It’s a must-use if you work with freelance content creators. Frase and Surfer make it easy to create content briefs for your content writers. They also suggest additional keywords…
Google Optimize makes it easy to set up A/B tests, multivariate tests and more. Optimizely’s A/B test sample size calculator will calculate how many visitors you’ll need in order to run a statistically…
Google’s PageSpeed Insights will show you how long your webpages take to load. And offer specific recommendations for speeding them up. And for a second opinion, try Pingdom Tools. TinyPNG and ShortPixel will compress your images,…
OpenGraph.xyz displays previews of how your content will appear when it gets shared on Facebook, Twitter, LinkedIn and Discord. Facebook’s sharing debugger tool will warn you about any issues with your Open Graph…
People rarely read articles from start to finish. Instead, they skim. Specifically, a landmark study by Nielsen Norman Group showed that people skim content in an “F-shaped” pattern. They start at…
Here’s how to keep people reading anything you write: “Grease-slide copy.” (Also known as the bucket brigade technique.) It means writing short little cliffhangers into your content. Lines that generate…
They say goldfish can only pay attention to something for 9-10 seconds before moving on to something else. The tricky thing about creating content for the internet is that people…
Research shows that due to a concept called processing fluency, people trust content more when it’s easy to understand. So the easier your content is to follow, the better. Let’s pair that…
Case studies are one of the best types of sales enablement content. (Content that helps your sales team close sales.) That’s because they’re a natural place to combine three powerful…