Here’s how to keep people reading anything you write:
“Grease-slide copy.”
(Also known as the bucket brigade technique.)
It means writing short little cliffhangers into your content.
Lines that generate curiosity. Which make people want to keep reading.
For example:
- “Here’s why.”
- “But…”
- “For example:”
- “What’s next?”
- “Instead:”
Another way to think of it is that each grease-slide line has one job:
To get people to read the next line.