Here’s how to keep people reading anything you write:
(Also known as the bucket brigade technique.)
It means writing short little cliffhangers into your content.
Lines that generate curiosity. Which make people want to keep reading.
- “Here’s why.”
- “For example:”
- “What’s next?”
Another way to think of it is that each grease-slide line has one job:
To get people to read the next line.