Ideas

Answering questions on Quora in your domain is a low-effort yet time-consuming way to find early users. Anand from CB insights did a great job leveraging Quora to create awareness…

Discord got their first customers from doing a live demo of the product in a gaming subreddit.

Both Segment & Supabase got 100s of leads from posting (their-then MVPs) on Hackernews and asking the community for feedback.

Prospects, Virtual Mojito, Dorik all got their first 100+ users by building their companies in public on Indie Hackers.

Zapier found their early adopters by scanning product forums for people requesting the feature they were solving for and leaving a comment directing people to the Zapier website.

Blind is an anonymous community for tech professionals. Fractional got 2,000+ leads after posting their idea on the platform.

If everything else fails, Betabound is a good starting point to find early adopters. They have decent traffic sitting at around 50,000 visitors a month.

Lambda School, Allbirds & Peloton found their early supporters by running Kickstarter campaigns.

Over 5 million business software buyers use Capterra to discover & evaluate the software. I found customer.io through Capterra. I’m now in love with customer.io.

Capiche is a community-led platform that offers price transparency and reviews on SaaS products.