Ideas

A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your…

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Be sure to send an email on the last day of an offer. People respond differently to a situation when urgency is introduced: we suspend normal thought patterns and react…

By pulling a report on engagement by post type, and categorizing each post, you can spot trends regarding what types of posts are driving the most engagement. You can then…

If elements that are functionally similar in a product have consistent styles throughout, the cognitive burden of using that product is lessened. Consistency breeds familiarity and builds trust. This can…

At an event or in-store, have a pen and paper list and ask directly for people to sign up and fill out their email. It’s an effective low-tech way to…

"Pre-filling form fields with educated guesses removes the amount of work users have to do. This is a common technique for helping users move through forms faster by being respectful…

Gain insights into audience preferences by sending traffic to a page where visitors must make a choice about which section of the site to visit. Offering choices can also increase…

Also know as "Exit-intent Popups", Sumome's List Builder’s Smart Mode technology detects the exact moment when a visitors is about to leave. Immediately, a beautiful lightbox pops up asking for…

Using a tool like Mailchimp's Wavelength, you can find potential partners that are sending similar emails to their userbase. Wavelength lets you know what other newsletters your subscribers are reading.…