Ideas

Content around interesting data you have on your users or industry is a great way to get attention and PR for your business. You collect a lot of data and…

To ensure high retention numbers, have your app or platform automatically renew a subscription by default. Make the ending of a subscription an opt-out action by the user and retain…

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Click to Tweet is a call to action in which you prepopulate a box with a key quote or idea from one of your posts that users can then tweet…

A lead capture ad is a social media ad format that allows email capture without the user having to enter anything. It’s a one click opt-in ad encouraging users to…

Users will want to be able to search sites with a lot of information so that they can quickly find the information they are looking for. Including site search utility…

Instead of simply providing a price up front, use an anchoring price to make potential customers think that they’re getting a better deal on an item. For example, having a…

If you have a really popular piece of content that you sent in a newsletter a while ago, consider re-sending it to your email list again. Most of your users,…

Using informal, conversational, or friendly language on a popup can be a good way of collecting more email addresses. Informal language lets your popups convey a more exciting message about…