Useful Calculations

Try useful calculations instead of asking to do math. Most people aren't able or willing to do basic calculations, so spelling it out for them can improve conversion. For example…

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Personalize Subject Line

Personalize your email subject line based on user info. Experian, MailerMailer and Mailchimp have done studies showing that personalised a subject lines results in a 22.3 percent increase in open…

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Video CTA

Add a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects…

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Demographic Targeting

Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major…

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Product Shot Ad

High quality photography or screenshots in an ad for your product can be an effective way to drive sales. Showing the product up close and in high detail in advertising…

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Product Documentation

Try publishing detailed product documentation of a frequent issue for users. This is a great way to provide effective customer service and decrease frustration with your product. A strong FAQ…

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