Feature Launch Email

When you launch a new feature for your platform, send out an email to your users to inform them of the news. This will reactivate many users whose use of…

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Shorter Landing Page

Making the landing page shorter by removing unnecessary elements and keeping as much as possible "above-the-fold" can increase conversion rate. Brevity is less distracting, and therefore leverages impulse behavior.

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Unexpected Freebie Email

Give your subscribers a free gift unexpectedly to increase engagement. It doesn't have to be anything too costly - an industry report, discount on complementary products or the chance to…

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Keyboard Shortcuts

Implement keyboard shortcuts alongside buttons in your platform for easier navigation. For example, allow the use of the arrow keys or some other set of keys for easier forward-backward navigation…

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Bid Optimization By Time

Optimize your bids/budget based on time of day, week, month, or year. Website sales can go through a great deal of variance over the course of a year. Understanding the…

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Social Share Exchange

Reach out to an influencer with a similar sized audience and offer to do a share exchange - you promote their product to your audience and vice-versa. This typically only…

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Alt Tags For Images

This is an absolute basic SEO tactic, but everyone forgets it consistently. Alt tags for images not only help explain to Googlebot what images are on your site, but can…

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Page CTA Design

Try changing the call to action of the landing page to improve conversion. Test out different colors, button copy, sign-up forms, and placement on the page to see what works…

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