Community Events

"We started hosting community events for people in our target audience. This helped us because it allowed us to build credibility and our brand instantly, and it gave us an…

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Tinder & Bumble got their start by organizing parties for sororities where attendees needed to download the app to get in.

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Hackathons (for b2b)

Monzo only gave out demo cards to their Neobank to people who participated in the company-organized hackathons. Hackathons gave them a 24-hour window to pitch potential early users instead of…

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Honeypot (now Thursday) got their first users by placing whiteboards with quirky messages around the streets of London.

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Transferwise cold-emailed Techcrunch to cover their startup, the article landed it over one thousand sign-ups.

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Pinterest hosted “Pinterest bloggers” events in the early days. They invited Local bloggers, pampered them, and talked about everything Pinterest.

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Before GamingFrog launched, they spent 3 months creating Content around Fifa and partnered with a Fifa Influencer on Launch day. They snagged 1,000+ users on launch day.

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