Value offers to drive more clicks. If you have a value offer such as sales, discounts, and free shipping, make sure it is highly visible. You may use popups to…
Keep your homepage uncluttered, simple, and engaging. Homepages must include some key elements: logo, a hero section with a clear statement and mission to tell visitors what to expect from your…
Try to shift your copy to a “you” language rather than “we, us, our.” Focus on your customers and avoid ego. For example, instead of saying “Our product is designed…
Make your copies easy to read with shorter paragraphs, bullets, highlighted keywords, sub-headings, and lists. Keep your sentences short. In a conducted research on how people read on websites 79% of…
Notice your customers if their purchase was successful or failed. This way, customers will know whether they need to take another action or not. Make sure the error messages are…
User-friendly websites provide easy and usable navigation. Avoid cluttered menus and stick to a simple design. Keep the whole navigation system on your site consistent. The hierarchical structure of every…
When a prospect is interested in your product or service, the first thing they do is to try to get to know your brand, the face behind the brand, the…
Include personalized recommendations when visitors land on a product or category page. This prompts customers to buy more than one item. You can use cookies visitors leave while browsing on your site…
Accelerated Mobile Pages (AMP) is an open-source web component framework to allow mobile web pages to operate at an optimal speed. It gives high performance, engagement, flexibility with a smooth UX…
More than half of the consumers in a study report that they have returned a product because they didn’t know how to use it. Test your onboarding to ensure it is…