Content upgrade offers

A free report or eBook is a tried and true method to generate leads and move customers through your funnel. http://www.digitalmarketer.com/lead-magnet-ideas-funnel/ https://backlinko.com/increase-conversions

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Share your business data

Social sharing app Buffer is company that is making their story public with a content hack built on their company’s business data. Going beyond telling their startup story, Buffer shares…

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OpenGraph tags

Almost every social network uses embedded OpenGraph HTML tags to generate link previews so readers can preview page content before they click through to read the post. https://blog.kissmetrics.com/open-graph-meta-tags/ Test your…

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Video Marketing

Produce a nice video for your landing page where you explain your product. https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing https://blog.markgrowth.com/successful-video-marketing-the-dos-and-donts-62c0ebb70240 Tools: Create Animated Videos&Presentations https://www.powtoon.com/home/

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Conversion Optimization

The practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. Conversion rate optimization is all about making your marketing more successful. https://unbounce.com/conversion-glossary/

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Landing Page Headlines

The first element people see on your landing page. A landing page headline should clearly convey your unique value proposition while matching the copy in the ad that was clicked…

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Data Backed Headline

Buffer tested two different headlines for one of our blog posts. The first used a headline that teased the post’s content and the second used a similar headline, but Buffer…

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Test your headlines

A/B test your headlines to decipher which works best. https://coschedule.com/headline-analyzer A/B testing http://mashable.com/2015/01/30/ab-testing-tools/#nkPP9xcjxaqP

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