"We started hosting community events for people in our target audience. This helped us because it allowed us to build credibility and our brand instantly, and it gave us an…
Tinder & Bumble got their start by organizing parties for sororities where attendees needed to download the app to get in.
Monzo only gave out demo cards to their Neobank to people who participated in the company-organized hackathons. Hackathons gave them a 24-hour window to pitch potential early users instead of…
Honeypot (now Thursday) got their first users by placing whiteboards with quirky messages around the streets of London.
Gumroad, Grab, Alibaba and BuyMeACoffee got their first users through cold emails.
Transferwise cold-emailed Techcrunch to cover their startup, the article landed it over one thousand sign-ups.
Open Lowcode got their first 100 users from the founder getting his day-job colleagues to try the app.
Figma found their first users by cold emailing influential designers they found on Twitter.
Pinterest hosted “Pinterest bloggers” events in the early days. They invited Local bloggers, pampered them, and talked about everything Pinterest.
Before GamingFrog launched, they spent 3 months creating Content around Fifa and partnered with a Fifa Influencer on Launch day. They snagged 1,000+ users on launch day.