What Product-Led Companies Look Like

I was on a panel the other week where we talked about ‘Cultivating a Product-Centric Culture’.

What Product-centric companies are not…

What Product-centric companies share

Photo by Jeremy Bezanger on Unsplash

Why are companies becoming Product-led?

Kano Model: Credit Wikipedia
Photo of XM Conference by Qualtrics in Sydney 2019

Products vs Projects

Table of Project vs Product Thinking

Experimentation and Innovation


Customer Obsessed

Customer centricity means seeking to understand your customers rather than assuming that you know what they want. This is a subtle but important mindset shift.

Conclusion: It’s not all ‘rainbows and roses’

Mandate levels’ credit: John Cutler
Autonomy Matrix: example of different levels of empowerment/autonomy

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