What Product-Led Companies Look Like

I was on a panel the other week where we talked about ‘Cultivating a Product-Centric Culture’.

What Product-centric companies are not…

What Product-centric companies share

Photo by Jeremy Bezanger on Unsplash

Why are companies becoming Product-led?

Kano Model: Credit Wikipedia
Photo of XM Conference by Qualtrics in Sydney 2019

Products vs Projects

Table of Project vs Product Thinking

Experimentation and Innovation

Data-Informed

Customer Obsessed

Customer centricity means seeking to understand your customers rather than assuming that you know what they want. This is a subtle but important mindset shift.

Conclusion: It’s not all ‘rainbows and roses’

Mandate levels’ credit: John Cutler
Autonomy Matrix: example of different levels of empowerment/autonomy

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