Be friendly and keep it natural

Rather than having people see boring text and fill in forms that only say “Name:…Email:…etc.” custom the experience with a conversational language. A great way to apply this is by…

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Make use of your Log out screen

When people log out of your website, use that space to display your latest features to make sure your users come back. This can be done by setting a post-logout…

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Offer a Webinar

It’s the perfect way to keep your paying customers satisfied and active and it is also the perfect content marketing tool that will attract new customers. Webinars are meant to…

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Keep it simple with a one-column layout

Overwhelming amounts of information will drive people away, a one-column layout will keep the amount of information limited, neat and digestible. Excess content will create distractions, a one-column layout will…

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Be entertaining

Business is a serious thing, but you can add a little humor to it. Using casual language and slang in your UI will make your content more easily digested and…

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Do a purchase follow-up based on category

After a purchase, make sure to do a follow-up email personalized with the product category of their consumer habits. This will help you segment your customers and offer people products…

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Have Default Continuity

This method boosts your retention number by automatically renewing a subscription by default. With retain your user’s payment information for regular monthly services, this way your users don’t have to…

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Have a Widget of your latest content

Adding a widget with your most recent publications of posts and product will encourage your subscribers to look at what’s new and this way you will drive traffic to your…

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Create social commitments

Get your users to share on social media how they interact with your brand/product/service. If they do so they will feel more accountable to follow through rather than people who…

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Have your subject line personalized as well

Beyond personalizing your content also apply this technique with your email subject line. Research confirms that personalized subject lines play an important role in open rate emails. This guide will…

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